Real Talk with Jeff Popka, CEO of True Heart Records

The discussion centered on True Heart Records and its commitment to supporting emerging independent bands and artists. Jeff Popka, the CEO, shared his deep admiration for influential musicians like Jackson Browne and Tom Petty, emphasizing the role of music in his life. He described his journey from a corporate career in restaurant management to becoming a significant figure in the indie music scene, highlighting his experiences promoting concerts and working with local artists. Jeff's passion for music and the mission of True Heart Records were evident throughout the conversation.

Jeff recounted the challenges he faced while transitioning from a semi-retired life to founding True Heart Records, particularly during the COVID-19 pandemic, which disrupted many planned events. He discussed the collaborative efforts with partners Tracy Mears and Steve Wright, noting their history of working together and the importance of building relationships within the music community. The conversation also touched on the international connections that enhance their reach and the unique approach True Heart Records aims to establish in the industry.

The discussion highlighted the various challenges independent artists encounter, such as self-doubt and a lack of industry knowledge. Jeff and Debra LaMotta emphasized the importance of treating music careers as businesses and the need for education and empowerment to help artists navigate their paths. Jeff introduced the Digital Manager Program, designed to provide indie artists with essential skills and support for a low monthly fee, contrasting it with traditional labels that often impose high costs. This program aims to foster collaboration and creativity while ensuring artists are not financially burdened.

Jeff also shared insights on the significance of networking and organic growth for indie artists, advising them to avoid poorly written bios and one-sheets that could hinder their opportunities. He encouraged artists to engage actively on social media and to believe in their potential without comparing themselves to larger acts. The conversation concluded with a discussion about True Heart Records' upcoming virtual IndieFest, which aims to connect artists globally and showcase the collaborative spirit of music, reflecting Jeff's excitement for the event and the opportunities it presents for independent artists.